Colchester Means Business was a business–to–business exhibition in the heart of Colchester. It aimed to elevate every company involved. To give the region a focus when it came to ‘showing off’ the wealth of talent, knowledge and experience held within Colchester’s business community.

The brief

We were asked to create an identity for Colchester Means Business which would be both recognisable and memorable; one which had longevity and contemporaneity. Part of our process was to look at peer events on both a local and national level. This would help us ensure that any designs we developed would be both unique and differentiated.

Timing was tight and everything was starting from scratch. There were also a number of stakeholders in the exhibition, so any solution we came up with had to gain the approval of all involved.

Colchester Means Business identity development

What we did

Our solution was based around the idea that an exhibition is physical: It’s an environment that you can walk around and navigate. The three–dimensional quality of an exhibition is really important; it’s what makes it engaging.

Our bold simplified letters were a flexible, visually solid solution. Each ‘letter’ of the logo having a number of versions which were able to go for a wander: to move within each of the applications canvas. This meant that no two applications used exactly the same branding elements, but always felt connected.

Together with the bold, vibrant colour scheme and simple Colchester horizon line this identity becomes both ownable and relevant. The final applications were striking an memorable, an identity to be proud of.

Call 01206 580179 or mail us now…

Fancy a chat about your branding over Zoom? It’s FREE and could be the start of something big!

Fill out this field
Fill out this field
Fill out this field
You need to agree with the terms to proceed

Scoof, the scoop with a twist

Survivors, not victims…

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

Menu

COVID Update (21 May 2021)

Whilst the country is still in lockdown (but with an end within reach - possibly), Puur is most definitely still working! With the road map to a new normality, hopefully we are seeing an end to the worst of this. We’re still working remotely and we can (and have been doing) all the work we usually do.

Obviously if you have any branding related projects we'd love to chat (over Zoom). In the meantime stay safe.

Find out the latest government guidelines