In the online
world, ranking
is everything...
How’s your SEO
and social media?

We’ve been delivering WordPress websites for years, but not as part of our core business. It’s been something we offered as part of a larger branding project, because branding is what we do at Puur. Really though, there’s not much point having a great website if it’s never seen, if no one ever visits it. Websites are found through searching – you found our site through searching (probably Google – it’s become the generic). So how do we get to the top of some of the lists? This is where SEO (Search Engine Optimisation) comes in.

Having a high ranking on search engines (because there are more than one, though Google is the start of 90.1% of all searches) is pretty mission critical for most businesses to thrive today. Realistically, you need to be on page one especially as 75% of people rarely go past that important first page. Basically, if you’re not on that illusive first page, you could be losing out on business. Just to make you aware this SEO business, is not something that happens over night. It’s something that takes time. Luckily our SEO knowledge can help your website move up the right search engine results. 

[above] some of the areas we’ve worked in

So what do we have in terms of a digital offer? Well firstly, SEO practices do change regularly, but we try to keep abreast of the current thinking. Some of what we do is all about house keeping, some is around smart thinking and lots of research and some of what we do is about making small changes – tweaks – to various areas of the website. We also have Google qualified analytics professionals on hand to help measure how well your site is working for you today and how it’s growing over time.

SEO is something that can be frustrating and can also be something that doesn’t reap benefits quickly. There are areas that we don’t cover, but can give advice on. To help visualise what we’re talking about we have a pool of tools to help identify where we can make simple gains, again we can track this over time to see how well we’re doing. In simple terms our offer can be broken down into four separate areas:

Website design

Pretty self explanatory really. We develop websites based mainly on WordPress (we can also host them). This could be part of a larger branding project or be the focus of the project. We work with you to ensure that you have what works best for you and your needs.

Structural SEO

For us this covers the structural side of a website, it’s something we do a lot at the beginning of projects. This is about making sure search engines see what is important on your website, that content is current, categories are are balanced and that your internal linking structure is where it needs to be.

Content SEO

This is more about what you say rather than how you say it. Content SEO covers all elements around language. This would include copywriting on your site, checking that both long-tail and head keywords are covered, as well as the ‘intent’ of your users is fulfilled.

Social strategy

This is all about identifying how social media can work for you, choosing which channel would work for you and how to maximise the rewards. We work with you to create templates, plans and help with strategies on how to manage your own accounts.

Words about all things digital…

Three reasons to work with Puur…

1. Great value

We’re a local branding agency catering for all budgets. Our goal is to deliver great design that works, without breaking the bank!

2. Experienced

Puur’s team has almost 30 years experience creating packaging for brands such as: Diageo, Procter & Gamble and Delacre.

3. Tailored to you

Every element of branding we develop is unique and bespoke to your needs. We’re not a ‘cookie cutter’ or stock image focused agency.

Email us now…

Fancy a chat about your branding over Zoom? It’s FREE and could be the start of something big!

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COVID Update (September 2020)

Whilst the world is still in the grips of this terrible virus, Puur is still working. Schools go back this week and lockdowns are still easing, but for safety’s sake we’re still home working. However, we can and have been doing all the work we usually do.

Obviously if you have any branding related projects we'd love to chat (over Zoom). In the meantime stay safe.

Find out the latest government guidelines