Scoof is a unique product designed to be the perfect partner for your cafetiere. It both stirs and cleans to make your cafetiere coffee better. Scoof uses its unique double blade design to create a vortex, mixing the coffee perfectly. Its blades are also designed to lift out 95% of the waste. Just twist the handle and tap into the recycling.

Scoof brand identity

The brief

Scoof came to us in 2013 to help create branding and packaging for a new product that was designed to help clean cafetieres out. It was an item that wasn’t known nor looked for. We were also asked for advice about the design of the product itself. This was the start of a relationship that still exists today.

What we did

The first area we worked on was the naming and branding. Working very closely with the inventor, the name ‘Scoof’ was settled upon.

The personality of Scoof is friendly, helpful, but at the same time it is stylish enough to be left in view. Scoof really is a talking point. Our branding is simple. Scoof with a smile, using the tagline: A scoop with a twist. This sums up what it does and what it is.

The look and feel has echoes of the 1970’s. A little cool, a cheeky look back. Using the roundel of the ‘logo’ as the cue, repeating circles play a big part. Simple typography, and a reduced colour palette.

The asymmetrical packaging uses simple, strong messaging. Highlighting the two main benefits of Scoof: Stirs and Cleans. With the back utilising specially created illustrations to show how it works. This messaging permiates all applications, even through to video. Puur also helped deliver video content to help grow the audience of Scool. See the Scoof YouTube channel here.

Working across all touch points, Scoof has an identity that gives both consumers and retailers confidence in the product; a product that no one is aware they need – Scoof, the scoop woth a twist.

At a glance

  • Client: Just So Ideas
  • Category: Naming, Branding, Packaging, Literature, Digital

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COVID Update (21 May 2021)

Whilst the country is still in lockdown (but with an end within reach - possibly), Puur is most definitely still working! With the road map to a new normality, hopefully we are seeing an end to the worst of this. We’re still working remotely and we can (and have been doing) all the work we usually do.

Obviously if you have any branding related projects we'd love to chat (over Zoom). In the meantime stay safe.

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