What is actually is a logo and logo design? Knowing what you’re asking for is sometimes half the challenge. So what is a ‘logo’?
A logo is the visual representation of your business, it sums up all you are in a memorable graphic. A logo is not and never will be your ‘brand’, but it is part of your ‘branding’.
If your logo is a representation of how you are, how you go about business, what you stand for, how you want your clients to see you, then your ‘logo’ needs to be unique. Because your business is unique.