Our work with Zedlabz has continued over a number of years – we even named them! They are a premium service game accessory company, delivering innovative products that have a quality that every gamer looks for.
The rebel in every gamer
Packaging going green
With ‘green’ as possible being solidly within their ZedLabz future vision, they wanted to move away from needless secondary (mainly plastic) packaging. They came up with a set of cardboard mailer packs.
Another aim of this project was to help deliver packaging that would help to promote the idea of becoming one of their product tester teams. These new teams were to be known as ‘Labratz’. As well as being more environmentally friendly, the packaging had to be brand driven, and have a uniqueness about it.
What we did
Our solution was to help create a more rebellious background. Something that looked like the doodles of a rebel, including representations of all the gaming products and characters they have grown up with. From a retro Gameboy, a PS1 controller to the Atari logo and a ghost from Pac-Man.
The rebel doodle has texture and energy, tessellating to form the backdrop to all their packaging. It’s also the cornerstone of the rebel branding moving forward. Add this to the ZedLabz zip, the hidden messages and ,scan me’ QR codes, you have a simple, yet memorable packaging solution.
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