How key is
packaging to
your brand?
At Puur, we think
it’s very important.

Branding is what we do at Puur in Colchester, but packaging is one of our greatest passions. We believe that in the world today small and large producers alike need every bit of help they can get. That our expertise in developing standout packaging solutions is key; helping to give products a relevant, ownable and ultimately memorable personality. Which in turn can help drive true success for our clients.

Puur is built on decades of experience, working on some of the biggest brands across the globe. Our main aim is to make your brand’s point of difference clear and relevant. A consumer choosing a product from a shelf is an instantaneous decision – we want that decision to be in favour of your product.

[above] A small selection of the packaging we’ve developed recently

In terms of packaging, we specialise in delivering on shelf ‘appeal’, a truly desirable ‘brand in the hand’. We strive to ensure that through great design, your product is seen, understood and ultimately chosen in that micro-second of on-shelf browsing.

Our DNA is from London and Brussels with a touch of Hamburg and Geneva thrown in and now some Colchester as well. These are the places that we built our knowledge, the knowledge that drives us. Our packaging offer is simple, it’s something that can be broken down into three distinct (yet connected) areas:

New Packaging development

Working together with an organisation to develop new and unique packaging for a new product or group of products. Finding what truly ‘pops’ on shelf, what tells a story, what connects with an audience.

Packaging reinvention

Redeveloping an existing product and rebranding it afresh. Taking an existing name and product, but reinventing it visually, creating something that apart from the product and name (sometimes not even the name) bares no resemblance to its previous incarnation.

Pack refresh

Taking an existing product, assessing what worked and what didn’t, maximising the strengths and removing as many of the weaknesses as is possible. This isn’t usually reinventing the wheel, it’s more about making it more efficient.

Some thoughts to do with packaging…

Three reasons to work with Puur…

1. Great value

We’re a local Colchester branding agency catering for all budgets. Our goal is to deliver great design that works, without breaking the bank!

2. Experienced

Puur’s team has almost 30 years experience creating packaging for brands such as: Diageo, Procter & Gamble and Delacre.

3. Tailored to you

Every element of branding we develop is unique and bespoke to your needs. We’re not a ‘cookie cutter’ or stock image focused agency.

Email us now…

Fancy a chat about your branding over Zoom? It’s FREE and could be the start of something big!

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COVID Update (September 2020)

Whilst the world is still in the grips of this terrible virus, Puur is still working. Schools go back this week and lockdowns are still easing, but for safety’s sake we’re still home working. However, we can and have been doing all the work we usually do.

Obviously if you have any branding related projects we'd love to chat (over Zoom). In the meantime stay safe.

Find out the latest government guidelines