We’ve been delivering WordPress websites and digital marketing for years, but not as part of our core business. It’s been something we offered as part of a larger branding project, because branding is what we do at Puur.

Really though, there’s not much point having a great website if it’s never seen, if no one ever visits it. Websites are found through searching – you found our site through searching (probably Google – it’s become the generic). So how do we get to the top of some of the lists? This is where SEO (Search Engine Optimisation) comes in.

Having a high ranking on search engines (because there are more than one, though Google is the start of 90.1% of all searches) is pretty mission critical for most businesses to thrive today. Realistically, you need to be on page one especially as 75% of people rarely go past that important first page.

Basically, if you’re not on that illusive first page, you could be losing out on business. This is where digital marketing and SEO come in, it’s not something that happens over night though. It’s something that takes time. Luckily our SEO and digital marketing knowledge can help your website move up the right search engine results. 

[above] some of the areas we’ve worked in

So what do we have in terms of a digital marketing offer? Well firstly, SEO. It’s a big subject and practices do change regularly, but we try to keep abreast of the current thinking.

What we do is a mixture of house keeping, smart thinking and making small targeted changes – tweaks – informed by how the site is performing (Google qualified analytics professionals are on hand to help measure how well your site is working for you today and how it’s growing over time).

SEO is something that can be frustrating, seeming a bit of a black art. It can also be something that doesn’t reap benefits over night, it can take up to six months to see big positive changes.

Luckily we do more than just SEO, there are a number of other tools we use to help develop awareness of your brand and website. In simple terms our offer can be broken down into six separate areas:

Website design

Pretty self explanatory really. We develop websites based mainly on WordPress (we can also host them). This could be part of a larger branding project or be the focus of the project. We work with you to ensure that you have what works best for you and your needs.

On-page SEO

This covers the structural side of a website, it’s something we do a lot at the beginning of projects. This is about making sure search engines see what is important on your website, speed is optimal, that content is current, categories are are balanced and that your internal linking structure is where it needs to be.

Content creation

This is more about what you say rather than how you say it. Content creation covers all elements around language and how search engines see it. This would include copywriting on your site, checking that both long-tail and head keywords are covered, as well as the ‘intent’ of your users is fulfilled.

Social strategy

This is all about identifying how social media can work for you, choosing which channel would work for you and how to maximise the rewards. We work with you to create templates, plans and help with strategies on how to manage your own accounts.

Email integration

We have worked with numerous email packages over the years, but in the main our focus is with Mailchimp and Bronto. One being free to use (within reason) and the other a paid for service. We can help integrate this in terms of design and functionality.

Video development

Our video offering is everything from developing YouTube channels to filming, editing and managing films for marketing purposes. We work closely with other companies when filming, art directing to ensure all footage is on brand and on message.

Some words about digital marketing…

Three reasons to work with Colchester’s Puur…

1. Great value

We’re a local branding agency catering for all budgets. Our goal is to deliver solutions that work, but without breaking the bank!

2. Tailored to you

We understand how branding and the digital world can work together, developing unique solutions to your needs. We’re not a ‘cookie cutter’ or stock image focused agency.

3. Experienced

Puur’s team developed their first websites back in the 90’s. Today our sites are based on WordPress, designed to truly link social and business applications.

Hand pointing Blk - digital marketing,colchester

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COVID Update (June 2021)

Whilst the country slowly comes out of lockdown (but with an end in sight), Puur is most definitely still working! With the July 19th date in mind, hopefully we are seeing an end to the worst of this. We’re still working remotely though, but we can (and have been doing) deliver all the work we have in the past.

Obviously if you have any branding related projects we'd love to chat (over Zoom). In the meantime stay safe.

Find out the latest government guidelines