Advertising is the art of direction, it is any communication for which its main role is to inform and/or influence its intended audience.
Advertising is one of those areas which can sometimes be a little misunderstood. For us at Puur, advertising is different to an advertisement (which is a single item) and even different to an advertising campaign (a group of connected items across multiple channels and over an extended period of time). Advertising for us, is the overarching title for something very simple. Advertising is the art of direction, it is any communication for which its main role is to inform and/or influence its intended audience.
Informing or influencing can be anything from ‘buy me’, ‘understand me’, ‘recognise me’, ‘remember me’ or anything up to ‘vote for me’. Branded advertising is what we do at out little Colchester agency: Puur. It’s something we have decades of experience in, having worked with some of the biggest names across the globe (BBH, JWT and Propaganda to name a few). Whatever your need, we aim to create targeted, creative solutions every time – which in turn can help drive results.
[above] A small selection of the packaging we’ve developed recently
Our focus is the brief, what is the criteria for success? Our aim is to deliver true return on investment. We strive to ensure that through great design and engaging copy, your product or service is seen, understood and ultimately: your goal are achieved.
Building a brand led advertising campaign is something we feel is valuable to any organisation, regardless of size. Our advertising offer is simple, it’s something that we’ve broken down into three simple areas:
Three reasons to work with Puur…
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