Advertising,
The power to
influence...

How is your advertising
working for you?

Advertising is the art of direction, it is any communication for which its main role is to inform and/or influence its intended audience.

Advertising is one of those areas which can sometimes be a little misunderstood. For us at Puur, advertising is different to an advertisement (which is a single item) and even different to an advertising campaign (a group of connected items across multiple channels and over an extended period of time). Advertising for us, is the overarching title for something very simple. Advertising is the art of direction, it is any communication for which its main role is to inform and/or influence its intended audience.

Informing or influencing can be anything from ‘buy me’, ‘understand me’, ‘recognise me’, ‘remember me’ or anything up to ‘vote for me’. Branded advertising is what we do at out little Colchester agency: Puur. It’s something we have decades of experience in, having worked with some of the biggest names across the globe (BBH, JWT and Propaganda to name a few). Whatever your need, we aim to create targeted, creative solutions every time – which in turn can help drive results.

Advertising Colchester - A rectangular graphic showing 14 brands that Puur has helped design or develop

Chosan Comp ad Image - Advertising,Colchester

Chosan three things ad Image - Advertising,Colchester

A rectangular graphic showing 14 brands that Puur has helped design or develop

[above] A small selection of the packaging we’ve developed recently

Our focus is the brief, what is the criteria for success? Our aim is to deliver true return on investment. We strive to ensure that through great design and engaging copy, your product or service is seen, understood and ultimately: your goal are achieved.

Building a brand led advertising campaign is something we feel is valuable to any organisation, regardless of size. Our advertising offer is simple, it’s something that we’ve broken down into three simple areas:

Advertising campaigns

Working with you to create a campaign to deliver on a set of defined goals. We help on every facet of the campaign, from planning and concept development to copywriting to delivery of final art.

Advertising templates

This would be part of an overall brand delivery, templates would be delivered to work across a number of formats and media. Templates include detailed mark-up so that anyone cane create ads moving forward.

Ad-hoc advertisments

This is something we do for clients that we have a long established relationship with. Creating ads to work individually (with set individual goals), whilst at the same time fitting within brand guidelines.