How key is
packaging to
your brand?

At Puur, we think
it’s very important.

Branding is what we do at Puur in Colchester, but packaging design is one of our greatest passions. We believe that in the world today small and large producers alike need every bit of help they can get.

Our expertise in developing standout packaging solutions is key; helping to give products a relevant, ownable and ultimately memorable personality. Which in turn can help drive true success for our clients.

Puur is built on decades of experience, working on some of the biggest brands across the globe, developing packaging design to household names. Our main aim is to make your brand’s point of difference clear and relevant. A consumer choosing a product from a shelf is an instantaneous decision – we want to help make that decision to be in favour of your product.

MyLash Hero packaging - packaging design,colchester

Bannatyne Spa Hero packaging - packaging design,colchester

Chosan jam Hero packaging - packaging design,colchester

Square image showing the Packaging design for Four Tattoo care

Colourmatix Hero packaging - packaging design,colchester

[above] A small selection of the packaging we’ve developed recently

In terms of packaging design, we specialise in delivering on shelf ‘appeal’, a truly desirable ‘brand in the hand’. We strive to ensure that through great design, your product is seen, understood and ultimately chosen in that micro-second of on-shelf browsing.

Our DNA is from London and Brussels with a touch of Hamburg and Geneva thrown in and now some Colchester as well. These are the places that we built our knowledge, the knowledge that drives us. Our packaging offer is simple, it’s something that can be broken down into three distinct (yet connected) areas:

New Packaging development

Working together with an organisation to develop new and unique packaging for a new product or group of products. Finding what truly ‘pops’ on shelf, what tells a story, what connects with an audience.

Packaging reinvention

Redeveloping an existing product and rebranding it afresh. Taking an existing name and product, but reinventing it visually, creating something that apart from the product and name (sometimes not even the name) bares no resemblance to its previous incarnation.

Pack refresh

Taking an existing product, assessing what worked and what didn’t, maximising the strengths and removing as many of the weaknesses as is possible. This isn’t usually reinventing the wheel, it’s more about making it more efficient.

Some thoughts to do with packaging design…

A blog piece, branding, Digital, identity, packaging, Web Design

4 years ago

How to launch a great product during a pandemic

A blog piece, being a client, design, packaging

6 years ago

How much should you invest in design and marketing?

A blog piece, packaging

6 years ago

News: Chilled as the heat rises

Three reasons to work with Puur…

1. Great value

We’re a local Colchester branding agency catering for all budgets. Our goal is to deliver great design that works, without breaking the bank!

2. Experienced

Puur’s team has almost 30 years experience creating packaging for brands such as: Diageo, Procter & Gamble and Delacre.

3. Tailored to you

Every element of branding we develop is unique and bespoke to your needs. We’re not a ‘cookie cutter’ or stock image focused agency.

Hand pointing Blk - packaging design,colchester

Email us now…

Fancy a chat about your brand and your packaging needs over Zoom? We’re free with our knowledge and free with our advice. We want to help our clients (and prospective clients) succeed. It’s basically FREE without any obligation, and who knows, it could be the start of something big!