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ZedLabz identity

Assecure is an on-line supplier of console accessories. Their audience spans both young and old. Over the last couple of years they had gone from purely a reseller to actually designing their own products. Expansion was the next step.

The brief

Assecure felt that their branding (including naming) needed to be updated as part of their expansion goals. There were two challenges for us to address. The first was to develop a name that would be both relevant to their diverse customer base, sit within the ‘gaming’ category and be available as a domain name.

The second was to create a flexible, memorable identity to work across their differing digital offerings and over all their diverse collateral.

What we did

Once ZedLabz (.com) was agreed upon, the bold, contemporary levitating ‘Z’ logo (and variants) was developed along with the ‘Z’ textures. Strong colours used in bold swathes gives the packaging and collateral a distinctive ‘big brand’ feel.

All the elements together create a cohesive toolkit which is both memorable and flexible. Together they build an identity which works well across all the differing ‘brand moments’, from box tape to the website to packaging and the online market place.

At a glance

• Client: Assecure Limited
• Category: Branding, Packaging
• Website: zedlabz.com