A flexible identity…
This project is to create a visual identity for Redking that differentiates it from it’s peers in an already crowded market place. The identity will need to portray freshness as an antidote to the sometimes stuffy brands that live in this arena.
As well as creating iconography we will also look at language – ‘strap lines’ in particular – to ensure as well as being visually differentiated Redking is also verbally unique.
What we did
The design process began with the obvious – the deck of cards, and went from there. The colour was the one thing that stuck, it showed the passion within Redking.
The tangram device was to show the flexibility of the company, how it can reconfigure and adapt to diverse situations. The final set of collateral used bold colours and simple language to reflect the ethos and values of Redking.