See the wood for the trees…

Karelia identity development

Karelia Network Solutions offers IT management services tailored to their clients’ needs. Whether you need back up configurations on a regular basis, or full 24-hour network management or monitoring services, Karelia can deliver each and every time. They can work either as the main supplier or as part of a team of contractors.

The brief

Our challenge was to create branding which would work both explicitly and implicitly, branding that was more than just a logo. This was to work across a raft of different applications from a pencil to a website.

What we did

The branding we developed reflects the enormous passion and dedication Karelia brings to its business. The focus device: a simple graphic which can be seen as both an explosion or a convergence of knowledge. Used as part of the brand mark and as a super graphic, it is the cornerstone of the Karelia identity.

To this we added tailored language and strong typographic treatment to create a final branding solution that is both flexible and dynamic. The final identity is a kit of parts that is both simple and memorable.

At a glance

• Client: Karelia Network Solutions
• Category: Branding, digital
• Website: karelia-ns.com