Where opinion is valuable…
Havebury was aware that they needed the views of as many people as possible to ensure that their services were as good as they could be. The challenge was that they were getting limited feedback meaning that a huge cross section of their audience wasn’t being represented.
The project was to build awareness of their fundimental need for feedback. This was to be through a set of leaflets and postcards, initially in English only, to be translated into Polish and Portuguese at a later date.
What we did
Our solution was to create a set of ‘loud’ typographic based postcards and leaflets with engaging headlines. We used bold type and even bolder colours to create a simple strong visual language.
Headlines such as ‘penny for your thoughts’, helped put across that sharing your opinions with Havebury Housing was valuable. Not just because it helped shape the service Havebury Housing delivered in the future, but also becauise it in fact came with a £5 reward.
Our cards were both engaing and memorable, something that tenants could talk about easily.