Fenn Wright is an East Anglia based estate agency with offices in Essex and Suffolk. They straddle the length of the A12 corridor. As well as being well respected by both peers and clients it also lays claim to being one of the oldest agencies in the UK.

The brief

As part of a mich bigger full branding project we were asked to help align the High Street presence of Fenn Wright in Essex and Suffolk to their forward thinking attitude and the new branding we had developed.

The brief asked to work initially on the start-up office in Kesgrave then over time the chosen design would be rolled out across six further branches. In Ipswich, Colchester, Stanway, Chelmsford, Witham and Manningtree (both Chelmsford and Ipswich are now finalised). This was futher extended to developing the branded invironments for both the new property shops at Sudbury and Woodbridge.

What we did

Initially we conducted an audit of high street estate agents in Essex and Suffolk. Unsurprisingly, we found that in the main estate agencies outside of the M25 are not really very welcoming places. Shops more focussed on making a sale than helping people to find their next home.

Our solution was to develop a much brighter, more contemporary environment expanding the flat, two dimensional colour palette we’d already developed to work in three dimensions. Bringing in bold, contrasting textures, pale lino against vibrant green circular carpeted ‘zones’ helped the brand come alive ‘in-shop’.

We created a series of light and airy spaces with curving walls, attractive showcases and large statement, comfy chairs. Moving all the sales desks back to allow prospective home buyers to feel welcomed. When twinned with other elements of the brand that we have created, this delivers a more relaxed and pleasant experience for buyers, sellers, and staff.

Downloads and info…

Client: Fenn Wright
Website: fennwright.co.uk

Branding
Environments/Signage
Advertising
Merchandising

Similar Projects

Packaging and identity for Chosan and their new range of Jams
Temporary Image

The Chosan Jam sessions

Temporary Image

Survivors, not victims…

Temporary Image

Unify to conquer…

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

Menu

COVID Update (October 2020)

Whilst the world is still in the grips of this terrible virus and Essex is a tier two area, Puur is still working. Schools are still back and lockdowns are still getting more restrictive again, so we’re still home working. However, we can and have been doing all the work we usually do.

Obviously if you have any branding related projects we'd love to chat (over Zoom). In the meantime stay safe.

Find out the latest government guidelines