Build it and they will come…
As part of a bigger branding project we were asked to help align Fenn Wright’s High Street presence to their forward thinking attitude.
The brief asked to work initially on the start-up office in Kesgrave then over time the chosen design would be rolled out across six further branches. In Ipswich, Colchester, Stanway, Chelmsford, Witham and Manningtree (both Chelmsford and Ipswich are now finalised).
What we did
Initially we conducted an audit of high street estate agents in Essex and Suffolk. Unsurprisingly, we found that in the main estate agencies outside of the M25 are not really very welcoming places.
Our solution was to develop a much brighter, more contemporary environment expanding the 2d colour palette more to work in 3d.
We created a series of light and airy spaces with curving walls, attractive showcases and comfy chairs. When twinned with other elements of the brand that we have created, this delivers a more relaxed and pleasant experience for buyers, sellers, and staff.