I’m a cellmate get me out of here…

Event marketing

Set underneath Colchester’s former magistrates’ court, The Cells is a restaurant/cocktail bar blending over a century of history with a unique take on modern dining.

The brief

As part of our ongoing relationship, we were asked to develop a campaign to help build their audience on social media whilst at the same time upping the engagement in the bar itself.

What we did

Our solution was to create an online and offline campaign; a tongue in cheek hommage to a certain celebrity TV show. Our ‘I’m a Cellmate’ eating challenge event was based around cell seven, the ‘jungle cell’. The work delivered was predominantly on social media, with Facebook and geotagged Snapchat featuring heavily.

With the addition of digital screens, table tent cards for the special ‘jungle’ cocktails, an email campaign and all the graphics needed for during the night itself the event was a huge success…

Unless you were a snail.

At a glance

• Client: Pacheco Ltd
• Category: Marketing, design
• When: 2016