Horses for courses
The focus of this project was to enhance the brand identity allowing the site and the vendor numbers to grow. The name was already in existence, as was the URL. what ever was done had to appeal to the equestrian fraternity, whilst at the same time allowing the properties to shine through.
What we did
Our solution was to create the iconic weather vane roundal. This could be used alone or with the typographic logotype.
We gave real focus to the site name to ensure strong recognition (as the URL is lengthy). The use of bold colours allows the branding to have true standout whilst also retaining a premium feel.
Add the use of bold ‘cutout’ images and we have a strong identity that can be the foundation of the brand for years to come.