What is actually a logo? Knowing what you’re asking for is sometimes half the challenge. So what is a ‘logo’? A logo is the visual representation of your business, it sums up all you are in a memorable graphic. A logo is not and never will be your ‘brand’, but it is part of your ‘branding’. If your logo is a representation of how you are, how you go about business, what you stand for, how you want your clients to see you, then your ‘logo’ needs to be unique. Because your business is unique.
Logo design is much more than just putting some contrasting text next to a picture or piece of clip art showing what you do. This is where our experience and knowledge comes in handy. Our first priority isn’t to sit down at a computer and start ‘creating’. We spend time getting to know you and understand your business. We aim to develop branding for you which really reflects the values of your company, branding that truly connects to your chosen audience.
[above] A small selection of logos, symbols and brand marques that we have created.
Puur is built on decades of experience, working at some of the biggest names in branding on some of the biggest brands across the globe. Our main aim is to ensure that your customers recognise you and connect with you. To achieve this we need to create branding (with a logo as part of it) that is both different and relevant.
Your logo will probably be the first point of contact for a lot of your customers. It could be from a leaflet, a business card or even a website, but which ever method it is, we need to ensure that it’s memorable. This is where our experience is key. Here are a few of our logo services:
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