Bizagi identity update

Bizagi (which stands for business agility) was launched in 1989, a privately-owned company run by software experts in Business Process Management (BPM). They work with customers on a global basis to model and automate their business processes to improved operational efficiencies, helping companies shorten ‘time to market’ and strengthen ‘business agility’.

The brief

The challenge we had to address was to create a unifying brand identity that would encompass all touch points. The solution needed to be uncomplicated and easily implemented.

What we did

We answered with a simplified organic evolution of their current word mark, one that needed no additional colours. We also added the process symbol, a symbol that creates a link between the company and the process. This new symbol embodies what Bizagi stands for. As well as this we created a suite of textures which can work in tandem with the other branding elements. The final identity was elegant, flexible and memorable. Most importantly, the new identity linked all the areas of the business to the brand. Everything was delivered with an easy to understand set of guidelines.

At a glance

  • Client: Bizagi
  • Category: Branding, brand architecture, merchandising, literature design, exhibition design
  • Website: Bizagi.com

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