Alice Nicholls is an award-winning tattoo artist with over a decade of experience in both aesthetic and clinical artistry. She is also an educator and a dedicated skin specialist. Four Tattoo Care is a small range of premium, vegan friendly, 100% natural skincare products.

The brief

Alice came to us with her idea: feminine focused tattoo care products. She wanted our solution to brake the current norm when it came to portraying her balms. To brake that link between tattoos and heavy bold gothic typefaces. She asked us to focus more on the beauty side of the market. To create branded packaging that looked just as at home in a salon or spa as they would in the studio.

The brief was to take her newly redeveloped identity and building upon it to create a visual language for all the materials and packaging of the new product range. The product branding should have a link the main brand, but should be definitely seen as a brand in its own right.

The brand identity was to cover a number of different skin areas: dry, sensitive, oily and mature. These four diverse skin types needed to be differentiated in a simple way. The final part of the brief was that the new extension needed to appeal to both a trade (tattoo studios, spas, salons etc) and also direct to customers.

What we did

This project had a number of stages, starting with identifying where would be best to position the new balm range. The results of this, balanced with the already existing colour pallet and fonts, took us to look at both the secondary and primary packaging.

To connect with both the premium nature of the brand and the ‘natural’ cues of the product, glass and bamboo were proposed as the brand materials, identifying a number of possible suppliers. With the sizing of the jar, we created the bespoke pack solution with the in built ‘spacer’, to help give a larger on shelf impression.

The illustrations were developed to give a strong visual language used on the balms alone. The silhuette allowed the brand colours to sing and build a consistent impression across the range. Whilst at the same time visually separating the products for dry, sensitive, oily and mature skin types.

Every face of the pack is considered, building elegance and a strong brand language. This in turn is used on both literature and a proposed website. The final environmentally aware solution is an delicate balance of strong graphics and a muted colour pallet which will work across all of the current (and future) touch points to deliver the premium brand that was initially sought.

Downloads and info…

Client: Alice Nicholls

Brand extention
Structural packaging
Branded packaging

Product photography used within the leaflet by Jo Russell

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COVID Update (January 2021)

Whilst the world is still in the grips of this terrible virus and the UK is in lockdown, Puur is miraculously still working! Schools are back to remote learning and life goes on. So although we’re working remotely, we can and have been doing all the work we usually do.

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