A different way of thinking.
Siobhan is a internationally renown expert in the field of Social Stories™. She needed to be able to create a single repository for all the information people would need about her and what she was doing. It needed to be both useful for autistic and for non-autistic, ‘typical’ people.
Part of the brief was to create a site that was not just simple to navigate and understand as a viewer, but also one which was simple to manage. With this isn mind, part of the project was to deliver training on how to manage the site. This included creating the first four blog posts, as a template for future work.
The first step was to understand more about what Siobhan did, who her audience was and the challenges we needed to overcome to build a useful branding solution.
Imagery needed to be very immediate, in this case showing a spade when talking about spades, was very important. With this in mind, the solution we took was one very much based around typography.
A bright uplifting colour scheme taken across all touch points would hold all the elements together. Swathes of teal are used to frame applications, to build a recognisable language across both print and digital items.
A straightforward structure across the website was also key, ensuring that information could be found quickly. Strong headings and bold bright images completed this effective, optimistic identity.