Unify to conquer…

Some background
Bizagi (which stands for business agility) was launched in 1989, a privately-owned company run by software experts in Business Process Management (BPM). They work with customers on a global basis to model and automate their business processes to improved operational efficiencies, helping companies shorten ‘time to market’ and strengthen ‘business agility’.
What’s the problem?
The challenge we had to address was to create a unifying brand identity that would encompass all touch points. The solution needed to be uncomplicated and easily implemented.
What we did
We answered with a simplified organic evolution of their current word mark, but with the added addition of the process symbol. This new symbol embodies the processes that Bizagi stands for. As well as this we created a suite of textures which can work in tandem with the other branding elements. Everything was delivered with an easy to understand set of guidelines.

Date: May 01, 2015
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