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MBE packaging development

Some background
My Beautiful Eyes (MBE) is a premium semi-permanent eye, eyelash and eyebrow make-up for use in-salon aimed at beauty professionals.

What’s the problem?
Our challenge was to take an existing packaging style and refine it to create a design which could be implemented over a variety of different sized cartons and sachets.

What we did
Working directly with Ellisons, we focussed on creating a clear and simple system using all the existing brand elements. This allowed the design to work consistently across twelve new packs of various shapes and sizes from small sachets to elongated boxes. The finished solution complemented existing material, whilst at the same time strengthened the overall brand image.


Client:My Beautiful Eyes
Date: October 28, 2016
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