Colchester Means Business is an event which aims to elevate every company involved in it. The event is a business to business exhibition in the heart of Colchester.
What’s the problem?
We were asked to create an identity which would be both recognisable and memorable, one which had longevity and contemporaneity. Part of our process was to look at peer events on both a local and national level. This would help us ensure that any designs we developed would be both unique and differentiated.
What we did
Our solution was based around the idea that an exhibition is physical: It’s an environment that you can walk around and navigate. The three dimensional quality of an exhibition is really important; it’s what makes it engaging. Not only is our solution visually solid, but it also has an element of flexibility. Each ‘letter’ of the logo being able to move within the applications canvas. Together with the bold colours and Colchester horizon line this identity becomes both ownable and relevant.