We have said in the past that in some ways everyone has a design eye. And we stand by this, it’s true that most people get up in the morning and put their outfit together, juxtaposing colours and textures to give the aesthetic they want to achieve. They decorate their house, apartment, desk, creating an image that they want the people they let into their world to have of them.
A designer is much more aware of how and why elements fit and work together
However, there is a difference between a design eye and being a designer. A design eye in broad terms is not really a conscious state, it’s how the everyday eye perceives the world. Decisions are made in a split second, more or less on a mixture of how you feel at that moment and what your experiences and aspirations are.
A graphic designer is a much more aware of how and why elements fit together. There is a more ‘thinking’ behind the decisions. There is experience involved in the specific area of design they are involved in, whether it is how materials will react to an environment or how colours will reproduce on a surface.
Designers are a little bit different.
All the best graphic design studios are full of people that seem to always be working, crafting, thinking. Getting ideas at odd times in the early morning (sometimes because we are still working), We spend time looking at the odd packaging in the ‘foreign food’ isle and talk about the latest add from the next big thing. We get inspiration from books, patterns, our kids, the news – basically anywhere. It’s a way of life, but it’s not a way of life that is predictable. It isn’t like a tap, it can’t just be turned on or off.
Design can at times be a slow process.
So with all this in mind, how do you put a value on a designer or on graphic design? In a way it’s much the same as any other industry; you look at a designers experience, you take the businesses overheads, the costs that are always there, look at the competition, ensure there is profit, take the fact that they may not always be busy, holidays etc and turn all that into an hourly rate. Then every job is estimated on that basis.
So when you see an online offer to design your logo for £50, how would this be profitable if any more than a couple of hours was spent on its creation. Would this fill you with confidence in the solution? Would it make you feel that the ‘right’ amount of time was being spent on the branding that could entice a customer to you or make them walk on by?
Great design will help business grow. As long as you have a good product the figures back this up. Great design doesn’t come from anywhere though.
Puur can help with all of your graphic design needs. We specialise in unique and ownable identity development borne from customer awareness. We ensure that your audience associates your product or service as a solution to their needs. Give us a call today for a chat about how we can help..