If you brand it will they come? Firstly what is destination branding? We’ve talked about what branding and visual/verbal identity is, in very simple terms it is all the visual and verbal elements that go together to create the picture of you, a picture that you want the outside world to see. Ideally this picture differentiates you from your competition, whilst bringing you closer to your audience. all the visual and
7 things no one says about great branding… Branding and identity is actually really not a very new concept. Think of how a flag or a shield was used as a rallying point in a battle, how Romans would mark pottery to show who made it or how cattle were ‘branded’ to show ownership. None of these are twenty first century ideas. However, with the explosion of social media and the ease of connecting with
A Snock for life, not just for Christmas. Christmas is a time for giving. It’s a time to value what you have and share it with the ones who matter to you. As a company we send out gifts to people we work with, just to show we care and to people we would like to work with to ‘catch their eye’. In previous years we’ve given out the predictable – wine or the less predictable – games.
Let’s share the love a bit! Just like anyone else in the UK we get shed loads of Leaflets ‘bunged’ through our front door on a weekly basis. Being a leaflet it’s usually extremely basic, not really delivering a solution to the need that brought it into existence. I started to wonder why this was? Why can’t this be better? I ended up at: ‘What is the most important factor to deliver
The beautiful game creates some beautiful ads. It’s not long before Football’s (Soccer for some) greatest competition arrives once again. It’s the four yearly tradition for some to actually watch a full ninety minutes of a match. Just over four weeks of shouting (outwardly or inwardly) at the screen. Dormant fans brush off their team’s colours and wear them with pride. It will bring a whole ra
We all wanted to be the ‘Rockstar’ creative I’m writing this listening to Frankie Goes To Hollywood’s ‘Relax’ defiantly sing out of the studio DAB radio. Though it could just easily have been from an IOS or android ‘app’ or even streamed via the web. the song doesn’t know the world has moved on. it comes from a time when none of this technology existed. The medium was either