Advertising is one of those areas which can be a little misunderstood. For us advertising is different to an advertisement (a single item) and even different to an advertising campaign (a group of connected items across multiple channels and over a period of time). Advertising is the overarching title for something very simple. Advertising is the art of direction, it is any communication for which its main role is to inform and/or influence its intended audience.
Informing or influencing can be anything from ‘buy me’, ‘understand me’, ‘recognise me’, ‘remember me’ or anything up to ‘vote for me’. Branded advertising is what we do at Puur. It’s something we have decades of experience in, having worked with some of the biggest names across the globe (BBH, JWT and Propaganda to name a few). Whatever your need, we aim to create targeted, creative solutions every time – which in turn can help drive results.
[above] A small selection of the packaging we’ve developed recently
Building a brand led advertising campaign is something we feel is valuable to any organisation, regardless of size. Our advertising offer is simple, it’s something that we’ve broken down into three simple areas:
Three reasons to work with Puur…
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